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About

A global engineering studio, built senior.

IYC — Innovate Your Code — is a global software and AI engineering studio. We build full-custom systems for teams that have outgrown templates, plug-ins, and low-code.

How we think

Four principles that are also our character.

Senior engineers only.

No junior-heavy pyramid billed at senior rates. The people who scope it build it.

We own the outcome.

Measured on whether the system works in production, not on hours logged.

Architecture first.

We design for the load, cost, and failure modes before we write the code.

Clear commercial terms.

Usage rights and support are agreed up front. Source-code access and IP transfer require a separate agreement.

Global

Distributed, senior, and time-zone aware.

A distributed team of senior engineers, working English-first across markets and time zones. We staff engagements with the people who scope them — no junior-heavy pyramid billed at senior rates.

We own being small as a strength: senior-only, deliberately.

How we work

Standards we hold on every system.

Clear usage and ownership terms

Standard engagements include software use under the project agreement. Source-code access and IP transfer are negotiated and priced separately.

Testing and observability by default

Typed, tested, and instrumented from the first deploy — not bolted on at the end.

Security and confidentiality

Project and organization details are shared only when appropriate to disclose.

Operational documentation

Architecture notes and operational documentation defined within the agreed delivery and support scope.

WHO BUILDS THIS

The engineer accountable for the work.

Ibrahim Chehab

Founder & Engineering Lead

IYC is founder-led by design. The same engineer who scopes the architecture in discovery is in the code review, on the production deploy, and on the call when something breaks — there is no handover to a junior team after the contract is signed.

Project work spans healthcare workflows, commerce, SaaS platforms, and applied AI. Engagements start with a review of the workflow, the existing system, and the requirements.

Engagement model
Founder-led
Delivery
Remote, async-first
Working languages
English · French · Arabic

Start

Want senior engineers on the hard parts?

Tell us what you're building — we'll come back with a technical point of view.

Or email [email protected]